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Congratulations Motrin. You just proved why every brand needs to understand Social Media

(Posted on  Hard Knox Life: A Brand Manager Blog by Dave Knox  21 days ago)

Are you still trying to convince your management why your brand should be monitoring Social Media?  Well if you are a Consumer Packaged Good brand (or any brand really), just look at what happened to Motrin over the past couple of days and th… (visit source article)
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